The Challenge:
Jen Oliva wasn’t new to high stakes. After 20+ years producing for Fox Business, The Today Show, and Bloomberg TV, she was a media powerhouse. But as she transitioned into running her own boutique PR firm, she was moving fast—New York fast. With a self-built website and a “let’s do this” attitude, Jen hung up her shingle and got to work.
While her hustle was unmatched, her brand didn’t reflect her true value. The question wasn’t whether she could deliver results for her clients - it was whether her messaging and online presence conveyed the level of expertise and access she brought to the table.
The Solution - VIVA Business Collaboration
The VIVA Community stepped in.
Midori Verity, recognizing Jen’s immense potential, understood that her brand needed to match her best-in-class experience and ability to secure top TV spots for clients.
January Neal and the team at New World LA dove into the heart of Jen’s story to define her unique selling proposition (USP): her ability to leverage her TV producer expertise and connections to land her clients premium media exposure.
Together, we:
Crafted a brand message that reflected Jen’s elite experience and tireless work ethic.
Designed a website that was modern, professional, and worthy of her credentials.
Streamlined her pitch and positioning to resonate with high-level clients seeking media breakthroughs.
The Results:
Jen’s new brand and messaging elevated her positioning in the PR world. She’s no longer just “hustling” — she’s thriving. By leaning into her story and expertise, she’s attracting the right clients and building her business with confidence.
The Takeaway of Effective Business Collaborations:
This collaboration is proof when ambitious women entrepreneurs connect with the right resources, the results are transformative. The VIVA Community isn’t just about networking - it’s about opening profound doors and helping women step into their full potential.
Cheers to Jen Oliva Media and what's to come!!
Check out Jen Oliva Media's new site
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